the quiet life x golden road partnership (media planning)
In celebration of Oktoberfest, Anheuser-Busch InBev, Golden Road teamed up with one of our favorite artists, and Quiet Life contributor, Steven Harrington, to create a 6-piece capsule collection in conjunction with The Quiet Life to celebrate 2020 Oktoberfest. The collection featured an original pattern by Steven that we made into custom patterns and prints.
As media support we partnered with Steven Harrington, Quiet Life and Spaten to announce the collaboration on his socials for Golden Road repost. We ran 2 flights of paid media that included fashion and lifestyle influencers wearing the apparel, video content created by Steven showcasing the Oktoberfest beer and apparel collaboration/activation pop-up store. We also ran OOH for 30 days in Venice and Silverlake, Los Angeles Neighborhoods.
