Divided is a television game show that originated in the United Kingdom and has been adapted in various other countries. The show typically involves a group of contestants who must work together to accumulate prize money, but with a unique twist.
Here's a general overview of how the game works:
Group Phase: At the beginning of the game, the contestants, usually four individuals, form a team. They then work together to answer a series of questions or solve challenges to accumulate a prize fund. The goal is to build up as much money as possible during this phase.
Divided Phase: After the group phase, the contestants face a decision. They must individually vote on how the prize money should be divided among them. Each contestant can choose to be generous and share the money equally or be more self-serving and take a larger share for themselves.
Reveal and Consequences: The votes are revealed to the group, and the prize money is distributed accordingly. If the contestants unanimously agree on a fair split, everyone gets their share. However, if there is a lack of agreement, the consequences can vary. Some versions of the show may allow contestants who voted for an uneven split to take a larger share, while others might result in the entire group losing the prize.
Further Rounds: In some versions, the game may have multiple rounds, with contestants facing new challenges and decisions. The process of accumulating money, deciding how to divide it, and dealing with the consequences is repeated.
The show is designed to explore the dynamics of group decision-making, trust, and self-interest. It often puts contestants in a situation where they must balance cooperation with their individual desire for a larger share of the winnings. The format creates tension and drama as contestants navigate the social dynamics of the game.
Divided Aftermath is a post interview where it allows the viewer to get inside the contestants heads and discover how they thought and reacted to certain situations during the actual gameshow.
Myself and the content director pitched, wrote and directed the social content series "Divided Aftermath," focusing on post-game interviews with contestants from the game show "Divided," involving a strategic and engaging approach. Here's a step-by-step description of how we such a series:
Conceptualization and Planning:
Defined Objectives: Outlined the objectives of "Divided Aftermath." Decided that the series would delve into contestants' strategies, reactions, or explore behind-the-scenes moments.
Content Structure: Planed the structure of each episode. Considered a mix of individual interviews and clips from the "Divided" game show to provide context.
Coordination with "Divided" Production Team:
Collaborated with "Divided" Producers: Worked closely with the producers of "Divided" to coordinate post-game interviews. Understand the show's timeline, contestant availability, and any guidelines for accessing contestants after the show.
Access to Contestants: Ensured seamless access to contestants for interviews immediately following their participation in "Divided."
On-Site Filming:
Captured Authentic Reactions: During interviews, we focused on capturing genuine reactions and emotions from contestants. Encouraged them to share insights into their decision-making processes and experiences on the show.
Behind-the-Scenes Footage: Captured behind-the-scenes moments, including contestants' interactions, reactions to the game's twists, and any camaraderie or tension among participants.
Post-Production Editing:
Craft Engaging Narratives: Edited the interviews to create engaging narratives for each episode. Structured the content to build suspense, highlight key moments from the "Divided" game show, and showcase the unique personalities of the contestants.
Incorporate Game Highlights: Seamlessly integrate clips from the "Divided" game show to provide viewers with context and enhance their understanding of the challenges faced by contestants.
Social Media Optimization:
Platform-Specific Content: Tailored content for different social media platforms. Created teaser clips, highlight reels, or short segments that can be easily shared and generate buzz.
Interactive Content: Developed interactive elements such as polls, quizzes, or Q&A sessions to encourage audience participation and feedback.
Release Schedule:
Strategic Release Timing: Planed a release schedule that aligns with the airing of "Divided" episodes or other relevant events. Consider releasing episodes in a serialized format to maintain audience anticipation.
Consistent Branding: Maintained consistent branding across episodes to reinforce the connection between "Divided" and "Divided Aftermath."
Promotion and Audience Engagement:
Social Media Campaigns: Launched promotional campaigns on social media platforms to build anticipation for "Divided Aftermath." Utilize show-specific hashtags and engage with the existing "Divided" fanbase.
Contestant Involvement: Encourage contestants to share behind-the-scenes content on their own social media platforms, fostering a sense of connection between contestants and the audience.
By effectively planning, filming, and promoting "Divided Aftermath," we created a captivating series that enhanced the viewer's understanding of the "Divided" game show and deepens their connection with the contestants. The series provided valuable insights, evoked emotions, and kept the audience engaged in the post-game dynamics.
