Pacifico: Adventure Awaits (Media Planning)

Pacifico: Adventure Awaits (Media Planning)

Constellation Brands Pacifico, the pilsner-style Mexican beer, gave consumers a taste of its laid-back lifestyle but also furthering their mission to protect outdoor adventure through Pacifico Preserves commitment to protect the outdoors and advocate for better access to adventure for all. Pacifico Preserves partnered with The Conservation Alliance to offer consumers a chance to win a once in a lifetime road trip adventure.

As paid media support we drove awareness and conversion of Pacifico through a shoppable media campaign during the end of the summer. We targeted and served consumers with paid shoppable display media across platforms and drove buyers to add Pacifico to their cart through a Shopper’s Choice SmartCommerce link.

The campaign exceeded expectations in impressions served and CTR received to generate a positive eROAS of $1.80. Target was heavily preferred receiving 94% of total Click to Cart clicks, which translated down the funnel to more ATC Transfers and higher eROAS.