RAISE A CAN TO THE CHAMPS AR FILTER Campaign
In honor of the L.A. Dodgers have wining their first World Series in 32 years (2020), my team and I thought to join in the celebrations as well being the team’s sponsor. We joined forces with the L.A. Dodgers to bring fans the L.A. Dodgers Blonde Ale, that can be enjoyed by fans both in the stadium and out.
For those who weren’t able to attend the game, we wanted to bring the celebrations to their fans, there’s no better pairing than baseball and beer so Golden Road Brewing created a Web-based Augmented Reality face filter for fans to share on social media. and claimed theirThe face filter opens with a “Raise A Can To The Champs” page, which features the Dodgers Blonde Ale. The face filter puts a L.A. Dodgers cap on the user and prompts them to “Tap To Celebrate!” Once tapped, a can of Dodgers Blonde Ale appears, opens and sprays beer. The crowd cheers and confetti in the shape of baseballs, the Dodgers logo and beer cans fall around the user.
Fans can click to take a selfie to share on their social media platforms. The filter also features a “Redeem Rebate” button which takes users to an interactive Dodgers blue map, which directs users to the nearest bar or store that sells Dodgers Blonde Ale. To redeem a rebate, the link takes users to another site, mybeerrebate.com, to receive the promotional deal, where fans get a $7 rebate on a 15 pack of beer.
The engaging experience was developed by Aircards
Dodgers "Name This Beer" Contest Campaign
The Dodgers "Name This Beer" Contest was an engaging digital campaign created for Golden Road Brewing in collaboration with Justin Turner of the Los Angeles Dodgers. This campaign invited fans to submit creative names for a limited-edition beer inspired by the team’s spirit and culture.
Through Justin Turner’s active promotion on social media, including Instagram and Twitter, the contest gained significant traction among Dodgers fans. The campaign achieved a 45% spike in comments and a 3.5x increase in likes, showcasing remarkable fan engagement and enthusiasm.
To amplify reach, the campaign included interactive content such as fan polls, behind-the-scenes videos, and countdown posts leading up to the beer’s official release. The winning beer name was announced at a live event, where fans could meet Justin Turner, sample the new brew, and celebrate the team’s community spirit.
This campaign not only strengthened Golden Road Brewing’s connection to the Dodgers fan base but also highlighted the power of influencer-driven, community-focused marketing strategies.
